The pandemic situation has brought a huge revolution in many industries. The media and entertainment industry is no exception. COVID-19 has also influenced buyer behavior. Therefore, industries have to make use of advancing technologies to innovate, modify and adapt to changing customer needs. Below are some of the major trends the entertainment industry is experiencing.
- D2C Video Streaming
During the time of lockdown, people wanted high-quality video content to kill their time. This brought a rise in the demand for videos, which brought an increase in OTT platforms. All these cross-platforms are compatible and meet the expectations of modern consumers. Today, audiences prefer multiple devices and platforms for watching different videos. Video streaming of different online games is also popular on various platforms. Gamers may even choose casino games from online sites to earn real money. Gamblers interested in Philippines casinos can visit https://www.basketballinsiders.com/en-ph/online-casinos/ to find the most reliable ones. D2C stands for Direct to Consumer marketing. Through it, a company can promote and sell its goods and services directly to its consumers. Thus, the manufacturer gets complete control over their marketing and sales strategies. D2C video streaming will turn out to be a future trend in the entertainment industry.
- Virtual Reality and Augmented Reality
Virtual reality and augmented reality are major trends in the digital entertainment media. The industry is giving wide space to AR and VR videos. AR and VR are not just trends in digital entertainment but are also revolutionizing the betting industry. In the betting industry, AR and VR play pivotal roles in enhancing the overall user experience. If you’re interested in betting, visit https://phylodiversity.net/fb88/, and find the best bookmaker. It helps to build a strong relationship between the content creators and the audience. Artists and celebrities have recognized the need for both these technologies to keep in touch with their fans. Many musicians are using VR content to remove the gap that has happened due to the pandemic.
- Artificial Intelligence
Artificial intelligence is one of the latest trends in the entertainment industry. It has a huge impact on various media like radio, VFX, TV, etc. The unstructured data in entertainment organizations can be analyzed and organized using AI technology. Natural language processing, machine learning, and artificial intelligence can accurately predict user engagement according to the content provided.
- Blockchain technology
Blockchain technology also has a huge impact on the latest trends in the entertainment industry. Most people connect blockchain with cryptocurrencies. Blockchain has the capacity to store and process huge volumes of digital data. Thus, it helps the author of NFT digital content to define themselves. So, issues related to plagiarism and duplication of content can be avoided. It is not possible to alter the digital information stored in the blockchain. NFT digital content is also rising.
- Music streaming services
Live music streaming services and apps are rising in demand. Apple Music, Amazon, and Spotify provide unlimited access to huge music libraries. These platforms ask for a subscription charge to get their services.
- Social media apps
2022 helped TikTok to become one of the most popular social media platforms. The number of active users of the platform is still increasing in many countries. Many people rely on social media platforms like YouTube, Instagram, Facebook, etc to watch videos. Social media influencers are getting huge opportunities to showcase their talents. The pandemic has made social media apps become popular. Businesses are also using social media widely to promote their products and services.